The first thing customers notice about your business is how well maintained it is from the outside, particularly the parking lot. Asphalt pavement maintenance is important because it not only communicates to your customers that you care about your business, but it also makes them feel safer while using your property. Customers subconsciously make judgements about the appearance of your business before even stepping through the door. Asphalt pavement that’s covered in cracks, potholes, and other damages isn’t just unappealing; it can downright discourage people from wanting to support your business.
It also gives off the impression that you don’t care about your business, employees, or customers enough to prioritize and invest in their safety and well-being while on your premises. Some customers might also get the impression that the reason you’ve neglected to maintain your asphalt pavement is because your business is suffering and that’s also not a good look by any means.
Regularly maintaining your asphalt pavement can help set you apart from your competition because it shows that you truly care about your business and how people perceive it. Even though it’s important not to judge a book by its cover, many people still do. A clean, smooth, and brand-new looking asphalt pavement can make a world of difference in terms attracting new customers.
Here’s how a well-maintained asphalt pavement can help you build and sustain a healthy business environment.
Creates a Professional Appearance
Your asphalt pavement parking lot is essentially the gateway to your business. It’s the first thing your customers will see upon arrival at your property and the last thing they’ll see before they leave. A clean and well-maintained asphalt parking lot gives off an air of professionalism and it shows that you truly care about your business.
Parking lot safety and cleanliness are important now more than ever in light of the COVID-19 pandemic. As businesses reopen after being shut down for a few months, customers are required to wear masks in public, which has increased the amount of litter on the ground. Business owners are taking action by delegating employees on parking lot cleanup duty and encouraging customers to dispose of their masks and gloves in designated garbage cans.
Reduces Risks of Onsite Accidents and Injuries
Cracked and pothole-ridden asphalt parking lots are more prone to causing accidents, injuries, and vehicular damages. Depending on the amount of traffic your parking lot gets, these damages can only worsen and become more expensive to repair over time. As a business owner, it’s in your best interest to take good care of your asphalt parking lot because this can reduce the risk of potential accidents and injuries on your property.
Proper asphalt maintenance also reduces the risk of liability issues for your business. Additionally, customers and employees will feel a lot safer while using your property and this will encourage them to keep supporting your business in the future.
Protects Against Claims and Litigations
One of the biggest benefits of regularly maintaining and repairing your asphalt parking lot is that it helps you easily identify and stay on top of potential damages caused by regular use and wear and tear. Making minor repairs as needed prevents damages from getting worse with use over time. It can also protect the vehicles of anyone who uses your property, preventing and reducing the risk of liability issues.
As a business owner, you’re legally liable for all injuries and vehicular damages that take place on your property. By actively maintaining your property and making the necessary repairs as they come up, you can greatly reduce the risk of onsite accidents and injuries on your property.
Encourages More Customer Traffic
A clean, well-maintained asphalt parking lot has the power to attract more customers to your business while also ensuring the safety of everyone who uses your property. Proper asphalt pavement maintenance entails repaving, filling in cracks, repairing potholes, line painting, milling, sealcoating, and more. Anything you can do to improve the structural integrity and appearance of your asphalt parking lot is a huge bonus for your business. Customers will get the impression that you care about your business and employees will get the impression that you care about them.
In many cases, a well-maintained parking lot is also a sign of a successful business. It demonstrates that you not only take great pride in the external appearance of your business but that you also have enough funds to keep it in tiptop shape.
Boosts Your Business’s Curb Appeal
Of course, maintaining your asphalt parking lot isn’t just about keeping up outward appearances; it’s also about keeping up a high standard of professionalism. This can greatly boost the curb appeal of your commercial property if you ever consider selling it in the future.
Saves You a Lot of Money
Taking the time to care for your property can save you a lot of money on extensive and potentially expensive repairs in the long run. The more you let your parking lot deteriorate without fixing damages, the worse they’re going to get. The worse the damages get, the more it’s going to cost you to repair them. In some cases, you might even need to replace large portions of asphalt and this can get expensive very quickly.
To prevent your asphalt from ever getting to that point of disrepair, it’s best to perform routine inspections—usually about once a month—and repair minor damages as they happen. You should also do a full sweep of your parking lot on a regular basis to remove debris.
Do you need help maintaining your asphalt parking lot and keeping it clean? Sure-Seal Pavement Maintenance Inc. is here to help. We’re one of the leading asphalt contractors in Toronto and the GTA. All of our work comes with an extensive seven-year product and service warranty to give you absolute peace of mind and confidence in our workmanship. Contact us today to book a consultation with one of our expert asphalt contractors.