How Maintaining Your Parking Lot Can Benefit Your Business and Improve Customer Experience

The appearance and condition of your asphalt parking lot says a lot about your business. As a business owner or commercial property manager, your reputation is on the line. High-quality year-round property maintenance can help increase your revenue, lower your property’s risk potential, and most importantly, boost employee and customer experiences. Keep reading to learn more about the benefits of maintaining your asphalt parking lot. 

Make Your Parking Lot More Accessible to Customers

Parking lots that are covered in snow and ice pose potentially serious injury hazards for customers. Large piles of snow and ice also inhibit people’s ability to park on your property, which could discourage a lot of people from wanting or being able to use your parking lot.

Most customers, especially the elderly, people with limited mobility, expecting mothers, and people with disabilities would prefer to have ample parking available as close to your storefront as possible. Heavy heaps of snow and ice can make it difficult for customers under these circumstances to have easy access to your store. Since they can’t comfortably park on your property, they’ll most likely take their business elsewhere and this can result in significant revenue loss.

Your parking lot is an extension of your business and an important investment because it provides customers with a convenient location to park their vehicles. By making sure that your parking lot is safe and widely available to everyone who needs to use it—customers and employees alike—you can reduce the risk of losing customers and demonstrate how much you care about the safety and well-being of your customers.

Ensure Customer and Employee Safety

Asphalt parking lot maintenance is incredibly important especially in the winter months. As a business or property owner, you’re legally responsible for ensuring the safety of anyone who uses your parking lot. Whether they’re a customer, an employee, or just passing through, it’s your responsibility to create a completely safe environment for everyone. Neglecting to remove snow and ice or fix cracks and potholes can lead to onsite accidents and even injuries. Under such circumstances, the injured or affected parties could file a lawsuit against you or your business.

Clearing snow and ice from your parking lot and maintaining a clean property in the winter months isn’t just practical, it helps keep you, your customers, and your employees safe at all times.

Boost Your Curb Appeal and Attract More Customers

Customers are typically drawn to businesses that are well-kept, have a good reputation, and show excellent pride of ownership. It doesn’t matter what type of business you own or manage. Whether it’s a restaurant, a salon, a supermarket, a flower shop, etc., the outside of your property speaks volumes about how much you care about and take pride in your business.

An asphalt parking lot covered in potholes, cracks, ice, and snow isn’t just unappealing, but it can also very quickly become a money pit in more ways than one. If these structural issues are neglected for too long, they will eventually go from being mild cosmetic problems to more pressing foundational weaknesses. This can lower your property value in addition to deterring customers from supporting your business.

Keeping a clean and clear asphalt parking lot boosts your curb appeal and attracts more customers.

Professional Appearance

Your parking lot is the first thing prospective and existing customers notice about your business. As a business owner trying to gain the trust and loyalty of your customers, you should do everything you can to provide the best possible shopping experience for them. Fixing potholes, patching up cracks, and cleaning up your parking lot on a regular basis can help you maintain a professional image. If your goal is to impress your customers with how well-kept your property is, then the best way to accomplish this is to set up a cleaning schedule.

The frequency with which your property will need maintenance and cleaning depends on a number of circumstances. This includes the current and year-round climate in your region, the number of customers that typically visit your store on a regular basis, as well as the amount of manpower and type of equipment you have on hand. Clearing snow and ice after a heavy winter storm can be challenging and even downright impossible without the right equipment.

Hiring a professional snow removal and asphalt parking lot maintenance company in Toronto and the GTA such as Sure-Seal Pavement Maintenance Inc. is a guaranteed way to keep your parking lot clean and safe all winter long. Outsourcing year-round asphalt parking lot maintenance services to renowned contractors comes with a wide range of worthwhile advantages. It frees you and your employees up to focus on managing your business and better serving your customers rather than worrying about cleaning up the parking lot. Plus, it helps you maintain your professional appearance and creates a more positive customer experience.

Extend the Lifespan of Your Asphalt Parking Lot

Another benefit of performing asphalt maintenance for your parking lot is that it can save you a lot of money, time, and resources in the long run while significantly extending the lifespan of your parking lot.

With proper and consistent maintenance that includes repairs and sealcoating every two to three years, asphalt parking lots can last anywhere between 20 and 30 years. Compared to the cost of partial or total parking lot overhaul and replacement, the cost of routine maintenance and performance inspections is completely worth it.

Environmentally Friendly Asphalt Pavement Solution

Asphalt pavement has proven to be one of the most environmentally friendly, resilient, and versatile paving materials on the market. Since asphalt is a naturally occurring substance, it can be repurposed for a number of different applications across various industries. Reclaimed road asphalt accounts for a large chunk of the asphalt industry’s contributions to the massive effort to reduce landfill waste and support other industries that rely on repurposed materials.

Sure-Seal Pavement Maintenance Inc. is proud to provide high-quality asphalt parking lot maintenance services to commercial and industrial properties throughout Toronto and the GTA. For nearly 25 years, we’ve specialized in asphalt installation, repair, and maintenance. Our work speaks for itself. We also offer an extensive seven-year product and service warranty. Contact us today to learn more!